Evoshield Catcher’s Gear Campaign
Evoshield is a pioneering protective gear brand that seamlessly blends cutting-edge technology with sleek design to empower athletes on the field. Their signature Gel-To-Shell innovation—a unique gel that rapidly hardens into a custom-fitted protective shell—sets them apart in a competitive market.
Originally specializing in elbow and leg guards, Evoshield has expanded its reach across football, baseball, fastpitch, and lacrosse. Their standout product line now includes a comprehensive catcher’s gear system, featuring modular leg guards, a chest protector, and helmet, delivering unparalleled protection and performance tailored to the demands of the game.
Creative Scope: Branding, Design, Digital Assets, Website
Art Direction & Design: Mike Gamboa, Mike Zulla
Photography: Drew Meredith
Launch Assets
This campaign was designed for seamless integration across multiple touchpoints, including social media channels, email marketing, and Evoshield.com. For the website, a dynamic homepage banner was developed alongside tailored product assets that guide users directly to specific equipment categories.
The campaign’s versatility is a key strength—allowing it to flex across various sports, from baseball and softball to football and lacrosse. Whether highlighting sport-specific themes or focusing on individual product lines like the leg guard system or chest protector, the creative maintains a cohesive visual language that resonates across all applications.
Social Material
The EvoShield Catcher’s Gear campaign was defined by its celebration of both form and function—showcasing distinctive design features through striking beauty shots and dynamic player-focused photography. Leveraging EvoShield’s strong social media presence, teaser imagery served as a powerful tool to build anticipation ahead of the launch. To spotlight the extensive range of colorways, animated GIFs were developed, providing engaging, shareable content that amplified reach and excitement across digital platforms.