GATORADE NBA 2K25 TRAINING FACILITY
With the release of NBA 2K26, Gatorade partnered with an EA Sports–adjacent agency to develop an in-game training facility. The space functions as an interactive performance environment where players build stamina, unlock body types, and earn workout status to improve their physical attributes before entering gameplay.
Working with the internal Gatorade design team, we explored ways to translate the brand’s performance heritage into a digital training environment. The goal was to reinforce Gatorade’s presence in the sports space while creating a visual system that felt energetic, competitive, and rooted in the brand’s science-driven identity. The work included practice court graphics and large-scale environmental wall treatments throughout the facility.
Creative Scope: Ideation, Wall Murals, Court Designs
Year: 2025
Design Direction: Quentin Brehler, Juyoung Kim
Designers: Mike Gamboa & Jeremy Jones
Court
Designs
The courts introduced bold, high-energy graphics that amplify the intensity of the training environment while reinforcing Gatorade’s core message around hydration and athletic performance.
Wall
Murals
With the return of the iconic Is It In You? campaign featuring a new generation of athletes, the facility incorporated large wall banners and murals that echo the visual language of the campaign. Oversized typography and graphic elements reference both the heritage of the brand and the science behind Gatorade’s performance ethos.
