GATORADE x DJ KHALED
CAPSULE COLLECTION
For the first time, Gatorade collaborated with a cultural icon outside the world of sports—DJ Khaled—whose unwavering drive and larger-than-life presence embody the spirit of an athlete. The creative brief called for a premium kit that authentically fused Khaled’s brand with Gatorade’s voice. The collection included a custom hoodie, Gx bottle, towel, and a bespoke packaging system to deliver a unified experience.
Working in close collaboration with three other designers, my focus centered on the athletic equipment components, ensuring the graphic system translated fluidly across the Gx bottle, towel, and supporting elements. The visual identity established a bold yet cohesive narrative, bridging Khaled’s energy with Gatorade’s legacy. Released as a Members Only exclusive, the collection helped usher in the launch of the new Gatorade.com.
Working in close collaboration with three other designers, my focus centered on the athletic equipment components, ensuring the graphic system translated fluidly across the Gx bottle, towel, and supporting elements. The visual identity established a bold yet cohesive narrative, bridging Khaled’s energy with Gatorade’s legacy. Released as a Members Only exclusive, the collection helped usher in the launch of the new Gatorade.com.
Creative Scope: Logo Design, Ideation, Bottle Design
Year: 2024
Design Direction: Quentin Brehler
Photography & Video ︎︎︎ Laundry Service
Year: 2024
Design Direction: Quentin Brehler
Photography & Video ︎︎︎ Laundry Service
