JUST DAN NOW
PRODUCTIONS
Just Dan Now Productions is the creative moniker of Dan Kolodziej, a seasoned professional with a diverse background spanning feature films, short films, live remotes, production trucks, documentaries, in-studio programming, and broadcast news.
Seeking a visual identity that could unify and elevate his body of work, Dan envisioned a brand mark that reflected his deep appreciation for cinema—both classic and contemporary. The goal was to craft a logo that felt timeless: simple in form, yet instantly recognizable, capturing the essence of his storytelling across mediums.
Creative Scope: Branding, Identity, Animation, Print Design
Year: 2022
Behind the Design
Inspired by the vintage logos found on old VHS tapes and the iconic production company marks that once closed out film credits, the visual identity for Just Dan Now Productions draws heavily from the aesthetics of analog cinema. The J+D monogram emerged as the foundation—a clean, modern form infused with nostalgic character. To evoke the feeling of film being loaded into a reel, angular cuts were introduced into the letterforms, giving the monogram a sense of movement and mechanical rhythm. Subtle film strip perforations were also incorporated, grounding the mark in its cinematic heritage while maintaining a minimalist and timeless sensibility.
Color Palette
The color palette was intentionally kept minimal, relying on a grayscale range to ensure timelessness and versatility across all applications. This restrained palette not only complements the logo’s vintage inspiration but also draws directly from the tonal qualities of old film countdown leaders. The use of monochrome evokes a sense of classic cinema while allowing the identity to remain flexible across both digital and print environments.
