https://mikegamboa.co Mike Gamboa Design Mon, 16 Feb 2026 03:16:48 +0000 https://mikegamboa.co en https://mikegamboa.co/Home Wed, 29 Sep 2021 14:24:58 +0000 Mike Gamboa Design https://mikegamboa.co/Home https://mikegamboa.co/Art-2 Mon, 26 May 2025 14:50:14 +0000 Mike Gamboa Design https://mikegamboa.co/Art-2 https://mikegamboa.co/Fotos Mon, 26 May 2025 00:12:27 +0000 Mike Gamboa Design https://mikegamboa.co/Fotos https://mikegamboa.co/Info Sat, 02 Oct 2021 22:46:49 +0000 Mike Gamboa Design https://mikegamboa.co/Info <img width="2866" height="3821" width_o="2866" height_o="3821" data-src="https://freight.cargo.site/t/original/i/c707b9a3ad7600ec04d679b5c1c8e4bdafab6fce7ba91c6aff6a7b58513f4d39/MG_Portrait_BW.jpg" data-mid="233734910" border="0" src="https://freight.cargo.site/w/1000/i/c707b9a3ad7600ec04d679b5c1c8e4bdafab6fce7ba91c6aff6a7b58513f4d39/MG_Portrait_BW.jpg" /> Mike is a Chicago-based designer and artist with over 14 years of experience shaping visual identities across agencies and in-house teams. His creative foundation was built on the bold visual language of golden-era hip-hop and punk vinyl—raw, expressive artwork that ignited a lifelong obsession with form, texture, and typographic attitude. Equally inspired by the precision of Swiss design, his work strikes a balance between structure and spontaneity, resulting in a visual voice that feels both intentional and instinctive. ︎︎︎Currently︎︎︎Senior Designer at Pepsico, on the Gatorade Portfolio Resume available upon request. THE CRAFT:Art Direction Branding Design Campaign Work Creative Direction Digital Design Motion &amp; Animation Mural &amp; Signage Packaging Print Design Photography Strategy Typography - Digital &amp; Manual Visual Identity SELECTED CLIENTS:GatoradeFast TwitchMuscle MilkWilson Sporting GoodsPhiladelphia Eagles Louisville SluggerEvoshieldDeMariniAT&amp;TJohn Middleton Co.Phillip Morris USA EDUCATIONBFA in Graphic Design, Columbia College, 2010 CONTACT: ︎︎︎ mikegamboadesign@gmail.com INSTAGRAM: ︎︎︎@_mikegee https://mikegamboa.co/Gatorade-NBA-2K25 Mon, 16 Feb 2026 03:16:48 +0000 Mike Gamboa Design https://mikegamboa.co/Gatorade-NBA-2K25 <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c0dc613feeafb339a33a8aaadbc73bde639dcf057b609261cd9833a7ba5f0a6e/MG_2026_Gatorade_NBA_2K26_Header.gif" data-mid="245474581" border="0" src="https://freight.cargo.site/w/1000/i/c0dc613feeafb339a33a8aaadbc73bde639dcf057b609261cd9833a7ba5f0a6e/MG_2026_Gatorade_NBA_2K26_Header.gif" /> GATORADE NBA 2K25 TRAINING FACILITY With the release of NBA 2K26, Gatorade partnered with an EA Sports–adjacent agency to develop an in-game training facility. The space functions as an interactive performance environment where players build stamina, unlock body types, and earn workout status to improve their physical attributes before entering gameplay. Working with the internal Gatorade design team, we explored ways to translate the brand’s performance heritage into a digital training environment. The goal was to reinforce Gatorade’s presence in the sports space while creating a visual system that felt energetic, competitive, and rooted in the brand’s science-driven identity. The work included practice court graphics and large-scale environmental wall treatments throughout the facility. Creative Scope: Ideation, Wall Murals, Court DesignsYear: 2025Design Direction: Quentin Brehler, Juyoung Kim Designers: Mike Gamboa &amp; Jeremy Jones <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/85cdd07a05dc9824ccb0d9a863b731516fd08002eb4ff767388c3ac4bdfea585/MG_2026_G_NBA_2K25_Web_Images_Court_Full_1.jpg" data-mid="245095663" border="0" src="https://freight.cargo.site/w/1000/i/85cdd07a05dc9824ccb0d9a863b731516fd08002eb4ff767388c3ac4bdfea585/MG_2026_G_NBA_2K25_Web_Images_Court_Full_1.jpg" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1b9501074a0d216ddea801d46466227a906e0427ff8c92fae55b952b10a1ddc0/MG_2026_G_NBA_2K25_Web_Images_Court.gif" data-mid="245370510" border="0" src="https://freight.cargo.site/w/1000/i/1b9501074a0d216ddea801d46466227a906e0427ff8c92fae55b952b10a1ddc0/MG_2026_G_NBA_2K25_Web_Images_Court.gif" /> Court Designs The courts introduced bold, high-energy graphics that amplify the intensity of the training environment while reinforcing Gatorade’s core message around hydration and athletic performance. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ba8c8491703a32484e51830237829da5fbe447b8f6f5485b37eca976af95461d/MG_2026_G_NBA_2K25_Web_Images_Court_Full_3.jpg" data-mid="245095666" border="0" src="https://freight.cargo.site/w/1000/i/ba8c8491703a32484e51830237829da5fbe447b8f6f5485b37eca976af95461d/MG_2026_G_NBA_2K25_Web_Images_Court_Full_3.jpg" /> Wall Murals With the return of the iconic Is It In You? campaign featuring a new generation of athletes, the facility incorporated large wall banners and murals that echo the visual language of the campaign. Oversized typography and graphic elements reference both the heritage of the brand and the science behind Gatorade’s performance ethos. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/34ca282869706d94e32236ea37e6861aad88dc940494c2cc52011708920c3f4f/MG_2026_G_NBA_2K25_Web_Images_Wall_1.jpg" data-mid="245095670" border="0" src="https://freight.cargo.site/w/1000/i/34ca282869706d94e32236ea37e6861aad88dc940494c2cc52011708920c3f4f/MG_2026_G_NBA_2K25_Web_Images_Wall_1.jpg" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ee1f61d51fe7ceb0c2734b7f881f70b1f2232d640f42498f3157ac41757fbad0/MG_2026_G_NBA_2K25_Web_Images_Wall_2.jpg" data-mid="245095671" border="0" src="https://freight.cargo.site/w/1000/i/ee1f61d51fe7ceb0c2734b7f881f70b1f2232d640f42498f3157ac41757fbad0/MG_2026_G_NBA_2K25_Web_Images_Wall_2.jpg" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/d227bff82a92a036e8472835289cb9ff511a99e471e5c10a4754e0286a60ac34/MG_2026_G_NBA_2K25_Web_Images_Small_Wall_1.jpg" data-mid="245095668" border="0" src="https://freight.cargo.site/w/1000/i/d227bff82a92a036e8472835289cb9ff511a99e471e5c10a4754e0286a60ac34/MG_2026_G_NBA_2K25_Web_Images_Small_Wall_1.jpg" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/12455c0c01f7d9d28c1f0ca0196cef1e60c9aaa08b70dd17b31431f6a7e6a02a/MG_2026_G_NBA_2K25_Web_Images_Small_Wall_2.jpg" data-mid="245095669" border="0" src="https://freight.cargo.site/w/1000/i/12455c0c01f7d9d28c1f0ca0196cef1e60c9aaa08b70dd17b31431f6a7e6a02a/MG_2026_G_NBA_2K25_Web_Images_Small_Wall_2.jpg" /> ︎ Previous ︎ Design ︎ Next ︎ https://mikegamboa.co/Black-Sheep-Farms Fri, 11 Apr 2025 01:10:09 +0000 Mike Gamboa Design https://mikegamboa.co/Black-Sheep-Farms <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4f5e2c8d1a0901a35f3e507190be42fb8cbb71133a6760078081b3110827253d/BSF_Header_FINAL.gif" data-mid="230549688" border="0" src="https://freight.cargo.site/w/1000/i/4f5e2c8d1a0901a35f3e507190be42fb8cbb71133a6760078081b3110827253d/BSF_Header_FINAL.gif" /> BLACK SHEEP FARMS BRAND IDENTITY Black Sheep Farms (BSF) is a hydroponic farm based in Fort Meade, Florida, focusing on leafy greens and head lettuce. They’re one of 1.4% Minority Farms in the US that serves many clients, including public school systems, hospitals, and athletes from collegiate to professional levels. Black Sheep Farm’s fully vertical business model, means the company handles every step of the process—from growing and harvesting to packaging and delivering its produce. The company’s mission extends beyond agriculture, with a clear goal of combating modern food deserts, starting in Polk and Highlands Counties and expanding beyond. Creative Scope: Identity, Campaign work Year: 2024-2025 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/187bd70848167e23328a4e7b044c33962455078988efed1ef92cd6edb51955d1/MG_BSF_2025_Logo_Breakdown_FULL.gif" data-mid="231768367" border="0" src="https://freight.cargo.site/w/1000/i/187bd70848167e23328a4e7b044c33962455078988efed1ef92cd6edb51955d1/MG_BSF_2025_Logo_Breakdown_FULL.gif" /> Logo Design The Black Sheep Farms logo is composed of two primary elements: the logomark and the wordmark. Together, these elements create a logo that reflects the core values of agriculture, innovation, and community that define Black Sheep Farms. The use of organic shapes and natural elements conveys a sense of trust and sustainability. The green house shape symbolizes its Black Sheep Farm’s strong ties to agricultural roots.&nbsp;The inside mark resembles a sheep outline while also referring to a hole for the start of new growth. With ears that reference leaves to further emphasize the connection to nature.&nbsp;The upper lines emphasize the sheep’s horns while also including an arrow pointing upward to symbolize prosperity and new growth. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ff6892213e9c5af99dbb951685f6aa621a6f6af384b15ff240f22de4e4cef6b/MG_BSF_2025_Logo_Sketches-copy.jpg" data-mid="231836372" border="0" src="https://freight.cargo.site/w/1000/i/9ff6892213e9c5af99dbb951685f6aa621a6f6af384b15ff240f22de4e4cef6b/MG_BSF_2025_Logo_Sketches-copy.jpg" /> <img width="1725" height="1294" width_o="1725" height_o="1294" data-src="https://freight.cargo.site/t/original/i/7f9a4e566d96162d1ec424da90368eefc95ade9d9e2599a8b60667a2ae2ed41a/MG_BSF_2025_Business_Cards_FNL-copy.jpg" data-mid="231789716" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7f9a4e566d96162d1ec424da90368eefc95ade9d9e2599a8b60667a2ae2ed41a/MG_BSF_2025_Business_Cards_FNL-copy.jpg" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8d9684aafbea85e35896ae10e77d2a66226358efe8bb11663afbfa0bf69a2589/MG_BSF_2025_Billboard_2-copy.jpg" data-mid="231788889" border="0" src="https://freight.cargo.site/w/1000/i/8d9684aafbea85e35896ae10e77d2a66226358efe8bb11663afbfa0bf69a2589/MG_BSF_2025_Billboard_2-copy.jpg" /> <img width="4312" height="1960" width_o="4312" height_o="1960" data-src="https://freight.cargo.site/t/original/i/715a5d316a74b4058c9971ecfad59d025baddec10692c9896c6a6b4c48dc74f9/MG_BSF_2025_Billboard_2_ART.jpg" data-mid="231789899" border="0" src="https://freight.cargo.site/w/1000/i/715a5d316a74b4058c9971ecfad59d025baddec10692c9896c6a6b4c48dc74f9/MG_BSF_2025_Billboard_2_ART.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5f9ee3a83cfbee64fe189f291e37f7cdcee77d6f3ae04e55a32e6b54ee6fc323/MG_BSF_Truck_Right-copy.jpg" data-mid="231789993" border="0" src="https://freight.cargo.site/w/1000/i/5f9ee3a83cfbee64fe189f291e37f7cdcee77d6f3ae04e55a32e6b54ee6fc323/MG_BSF_Truck_Right-copy.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0be713bebf018ae87530a5d3a6d791f62b993f9282e8156235bf197bdd57133c/MG_BSF_Truck_Back-copy.jpg" data-mid="231789992" border="0" src="https://freight.cargo.site/w/1000/i/0be713bebf018ae87530a5d3a6d791f62b993f9282e8156235bf197bdd57133c/MG_BSF_Truck_Back-copy.jpg" /> Branding Elements Alongside the logo development, multiple mockups were created to align with practical usage and business needs. These mockups fall within the scope of Black Sheep Farms’ operations, showcasing the versatility and effectiveness of the brand mark. <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9cdfcb752f5a101bfbd15acca5ca8cfdf085a79d5d679fb6e58caf39fa066886/MG_BSF_2025_Shipping_Container_Mockup-copy.jpg" data-mid="231826325" border="0" src="https://freight.cargo.site/w/1000/i/9cdfcb752f5a101bfbd15acca5ca8cfdf085a79d5d679fb6e58caf39fa066886/MG_BSF_2025_Shipping_Container_Mockup-copy.jpg" /> <img width="2000" height="929" width_o="2000" height_o="929" data-src="https://freight.cargo.site/t/original/i/931abca6153cfec847738c8dec9317a397890981aa334733a0b2ec37bd24e2a4/MG_2024_BSF_Images_Badge_Logos_Full.jpg" data-mid="231832186" border="0" src="https://freight.cargo.site/w/1000/i/931abca6153cfec847738c8dec9317a397890981aa334733a0b2ec37bd24e2a4/MG_2024_BSF_Images_Badge_Logos_Full.jpg" /> <img width="3600" height="3600" width_o="3600" height_o="3600" data-src="https://freight.cargo.site/t/original/i/65dd96adb1b1a6160b58d09c2fd74abf3cb71f1ccc23ae46c224e0199146eec4/MG_BSF_2025_Tote_Bag_2.jpg" data-mid="231833891" border="0" src="https://freight.cargo.site/w/1000/i/65dd96adb1b1a6160b58d09c2fd74abf3cb71f1ccc23ae46c224e0199146eec4/MG_BSF_2025_Tote_Bag_2.jpg" /> Secondary Marks Additional logos were created to serve as secondary marks. These designs combine the wordmark and logomark while incorporating elements significant to the brand’s history. Potential uses for these marks include t-shirt designs, packaging stamps, social media, and more. <img width="4103" height="3338" width_o="4103" height_o="3338" data-src="https://freight.cargo.site/t/original/i/c9b11131b64ed355bda57cb188cab8dd8e3a9ce44003b0edafb05019669d4e7d/MG_BSF_2025_Longsleeve_Black.jpg" data-mid="231835435" border="0" src="https://freight.cargo.site/w/1000/i/c9b11131b64ed355bda57cb188cab8dd8e3a9ce44003b0edafb05019669d4e7d/MG_BSF_2025_Longsleeve_Black.jpg" /> ︎ Previous ︎ Design ︎ Next ︎ https://mikegamboa.co/Visual-Noise Wed, 07 May 2025 20:33:06 +0000 Mike Gamboa Design https://mikegamboa.co/Visual-Noise <img width="1920" height="600" width_o="1920" height_o="600" data-src="https://freight.cargo.site/t/original/i/d53c1975271f1c362ca2e6e05db6e021bb49fa9422eed76ef8ffd8570a04db13/MG_2025_VN_Page_Header.gif" data-mid="233485884" border="0" src="https://freight.cargo.site/w/1000/i/d53c1975271f1c362ca2e6e05db6e021bb49fa9422eed76ef8ffd8570a04db13/MG_2025_VN_Page_Header.gif" /> VISUAL NOISE When I first redesigned my portfolio site, I imagined a space that functioned like a digital sketchbook—a living, breathing page inspired by the fluidity of Jack Kerouac’s scroll writing. I envisioned a single, continuous canvas that evolves as you scroll—where the top, middle, and bottom morph over time, never fixed, never finished. Over the years, I’ve collected photographs of textures—quiet fragments of surfaces, light, and wear. I wanted to give them a home, a place where they could inspire new forms. This page is intentionally unpolished, loose in structure, and spontaneous in spirit. It holds design scraps, digital collages, short videos, motion experiments, and photography—pieces that don’t always belong elsewhere, but still speak. It’s a space in progress. I’ll keep adding to it, letting it shift and grow organically—just like a sketchbook should. <img width="1200" height="803" width_o="1200" height_o="803" data-src="https://freight.cargo.site/t/original/i/021b335a891d170819c94bef963ace352eb86cc8e3828cb63938a03b79e12920/DSC_0009_C.jpg" data-mid="232914090" border="0" src="https://freight.cargo.site/w/1000/i/021b335a891d170819c94bef963ace352eb86cc8e3828cb63938a03b79e12920/DSC_0009_C.jpg" /> <img width="1200" height="804" width_o="1200" height_o="804" data-src="https://freight.cargo.site/t/original/i/fba4122fbf34ee4ec12b79884dd6fb08e7959a19400942e13f98c34c1cd44e25/MG_DETROITTEXTURESSEPT_9.jpg" data-mid="232914104" border="0" src="https://freight.cargo.site/w/1000/i/fba4122fbf34ee4ec12b79884dd6fb08e7959a19400942e13f98c34c1cd44e25/MG_DETROITTEXTURESSEPT_9.jpg" /> <img width="800" height="1067" width_o="800" height_o="1067" data-src="https://freight.cargo.site/t/original/i/d76747a0c0785d94ec51b40d4f2d4115c6373ba4503a08f12cc07c9f2acc55a3/Car_Wash.png" data-mid="232914148" border="0" src="https://freight.cargo.site/w/800/i/d76747a0c0785d94ec51b40d4f2d4115c6373ba4503a08f12cc07c9f2acc55a3/Car_Wash.png" /> <img width="1200" height="798" width_o="1200" height_o="798" data-src="https://freight.cargo.site/t/original/i/5e3d7940aacb9e96531c91eb80f2fc9dc09b247c7d495645681a86a0e0e0b42f/MG_Texture_ParkingSigns.jpg" data-mid="232914110" border="0" src="https://freight.cargo.site/w/1000/i/5e3d7940aacb9e96531c91eb80f2fc9dc09b247c7d495645681a86a0e0e0b42f/MG_Texture_ParkingSigns.jpg" /> <img width="1200" height="900" width_o="1200" height_o="900" data-src="https://freight.cargo.site/t/original/i/308535d94490d8bdb04390c96092e0c6b846354c5620b6b9832213f233d36c99/DSCF3342.jpg" data-mid="232914097" border="0" src="https://freight.cargo.site/w/1000/i/308535d94490d8bdb04390c96092e0c6b846354c5620b6b9832213f233d36c99/DSCF3342.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0f11b4bcd271d7d1404c254d33beb888996bffa17aa6f27ed719c69cad39f9e0/IMG_2615-copy.jpg" data-mid="232922785" border="0" src="https://freight.cargo.site/w/1000/i/0f11b4bcd271d7d1404c254d33beb888996bffa17aa6f27ed719c69cad39f9e0/IMG_2615-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/30a3570037e7a95fa8098c981214f9a21a6cc7f61e576d0b09c0fbebb16e6ea7/Scrib_1_FNL.gif" data-mid="232924574" border="0" src="https://freight.cargo.site/w/1000/i/30a3570037e7a95fa8098c981214f9a21a6cc7f61e576d0b09c0fbebb16e6ea7/Scrib_1_FNL.gif" /> <img width="600" height="1080" width_o="600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e30febfd9bb9b0c3bcaa4cbd54c84ac59593bf7d0ef7b3ff72f1cbaad2b5828d/MG_AirPort_600x1080.gif" data-mid="233167712" border="0" 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width="3600" height="3600" width_o="3600" height_o="3600" data-src="https://freight.cargo.site/t/original/i/61440e25dcb94452cf0e1e1b2e3d7be27264dcdab0c5513e20eaed2bb3156fcf/MG_Web_Scribbles_1.png" data-mid="239930299" border="0" src="https://freight.cargo.site/w/1000/i/61440e25dcb94452cf0e1e1b2e3d7be27264dcdab0c5513e20eaed2bb3156fcf/MG_Web_Scribbles_1.png" /> <img width="2016" height="2002" width_o="2016" height_o="2002" data-src="https://freight.cargo.site/t/original/i/8793d6aea64212e172460480929ff9bcd04832ea5b3e8dd90138494db59a7f73/MG_X_Shape.png" data-mid="240096383" border="0" src="https://freight.cargo.site/w/1000/i/8793d6aea64212e172460480929ff9bcd04832ea5b3e8dd90138494db59a7f73/MG_X_Shape.png" /> <img width="2512" height="790" width_o="2512" height_o="790" data-src="https://freight.cargo.site/t/original/i/26bf797b09d46b0e46e41725bc6c22db5fc616f9327bafafead99981f86588da/WiseOne.png" data-mid="243947646" border="0" src="https://freight.cargo.site/w/1000/i/26bf797b09d46b0e46e41725bc6c22db5fc616f9327bafafead99981f86588da/WiseOne.png" /> <img width="1354" height="1614" width_o="1354" height_o="1614" data-src="https://freight.cargo.site/t/original/i/aa0b93d760dc942faa2fe0404c3cf6ec4c72adc56482f1856572381ae7183aae/MG_2026_H.png" data-mid="243951010" border="0" src="https://freight.cargo.site/w/1000/i/aa0b93d760dc942faa2fe0404c3cf6ec4c72adc56482f1856572381ae7183aae/MG_2026_H.png" /> <img width="2816" height="2112" width_o="2816" height_o="2112" data-src="https://freight.cargo.site/t/original/i/0f5498675dbedc3be5cce78487626358f03fb80de4c65c85e5f0cebd4a285a5d/4_Distressed.png" data-mid="232914145" border="0" src="https://freight.cargo.site/w/1000/i/0f5498675dbedc3be5cce78487626358f03fb80de4c65c85e5f0cebd4a285a5d/4_Distressed.png" /> <img width="1386" height="1616" width_o="1386" height_o="1616" data-src="https://freight.cargo.site/t/original/i/819d4a15d151686687965372659cdcc1c63994c61b4772bc9dfd183c7005ac1a/MG_2026_D.png" data-mid="243951009" border="0" data-scale="32.5" src="https://freight.cargo.site/w/1000/i/819d4a15d151686687965372659cdcc1c63994c61b4772bc9dfd183c7005ac1a/MG_2026_D.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcb34f60e351dd208a8a2194989a971d8cd90b444986dd2b062826d62b707eea/MG_2025_S_Mask_Video.gif" data-mid="233210211" border="0" src="https://freight.cargo.site/w/1000/i/bcb34f60e351dd208a8a2194989a971d8cd90b444986dd2b062826d62b707eea/MG_2025_S_Mask_Video.gif" /> ︎ Previous ︎ Design ︎ Next ︎ https://mikegamboa.co/Gleason-s-Boxing-Gym-1 Sun, 19 May 2024 18:06:21 +0000 Mike Gamboa Design https://mikegamboa.co/Gleason-s-Boxing-Gym-1 Gleason’s Boxing Gym Situated in NYC’s Dumbo neighborhood right next to the Manhattan Bridge lies a nondescript boxing gym. Gleason’s Boxing Gym has been a long-standing fixture in the boxing community since 1937. The gym has developed beginners and sharpened the skills of professionals. Walking into Gleason’s is like walking into a Boxing history museum. The walls are decorated with title belts, photos, and equipment that go way back. As a boxing fan, I wanted to visit the gym and get to see and feel the space that so many have before me. I wanted to document the gym and individuals that were training there. After talking to a few members and trainers I was able to get a closer look at a typical night at Gleason’s. Creative Scope: Self-Initiated, Photography, Design, Animation&nbsp;Year: 2022 <img width="3089" height="2048" width_o="3089" height_o="2048" data-src="https://freight.cargo.site/t/original/i/bab380cb809ac8329e3eb45049b1727320592158b90be4da1c8b693a3a64b31c/MG_Gleasons_Nov_2022_12-copy.jpg" data-mid="211279697" border="0" src="https://freight.cargo.site/w/1000/i/bab380cb809ac8329e3eb45049b1727320592158b90be4da1c8b693a3a64b31c/MG_Gleasons_Nov_2022_12-copy.jpg" /> <img width="1910" height="1072" width_o="1910" height_o="1072" data-src="https://freight.cargo.site/t/original/i/b61d0a73a82f49e3105803052da3bd99e6fca706d25a3b4f9bdc43b81eb7e855/MG_Gleasons_Screenshot_GIF.gif" data-mid="211411389" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b61d0a73a82f49e3105803052da3bd99e6fca706d25a3b4f9bdc43b81eb7e855/MG_Gleasons_Screenshot_GIF.gif" /> Gleason’s Boxing Gym I was sitting on a slew of photographs and videos from my night at the gym I decided to put together a quick video that combines my photography, video and some graphic elements inspired by the gym and sport. The result was video that incorporates the views and sounds of my night at the gym. <img width="1914" height="1076" width_o="1914" height_o="1076" data-src="https://freight.cargo.site/t/original/i/7e44f85ba75f5835c4e7c1b385c1637cfbad338b6fc644fe352a322736a341ef/Screen-Shot-2023-04-18-at-8.58.34-PM.png" data-mid="211281483" border="0" src="https://freight.cargo.site/w/1000/i/7e44f85ba75f5835c4e7c1b385c1637cfbad338b6fc644fe352a322736a341ef/Screen-Shot-2023-04-18-at-8.58.34-PM.png" /> <img width="1910" height="1072" width_o="1910" height_o="1072" data-src="https://freight.cargo.site/t/original/i/34c25745499ade0b662f87b3046882e52b37a387e341ae86acdcc876aed1e7a3/MG_Gleasons_Screenshot_GIF_2.gif" data-mid="211411466" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/34c25745499ade0b662f87b3046882e52b37a387e341ae86acdcc876aed1e7a3/MG_Gleasons_Screenshot_GIF_2.gif" /> <img width="3806" height="2128" width_o="3806" height_o="2128" data-src="https://freight.cargo.site/t/original/i/e8ca6e87fa2a23876a3c29000d850a6a07dbf3df965ae4c64cd993d6a3e2c583/Screen-Shot-2023-05-12-at-11.03.41-PM.png" data-mid="211282568" border="0" src="https://freight.cargo.site/w/1000/i/e8ca6e87fa2a23876a3c29000d850a6a07dbf3df965ae4c64cd993d6a3e2c583/Screen-Shot-2023-05-12-at-11.03.41-PM.png" />︎ Previous ︎ Design ︎ Next ︎ https://mikegamboa.co/Just-Dan-Now-Productions Tue, 02 Jul 2024 23:04:33 +0000 Mike Gamboa Design https://mikegamboa.co/Just-Dan-Now-Productions <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4e72b66e81b2370beb30b4d5fd08be5e0781f917694e191122b68e460edb3c9/MG_JDN_Logo_FNL.gif" data-mid="214071542" border="0" src="https://freight.cargo.site/w/1000/i/a4e72b66e81b2370beb30b4d5fd08be5e0781f917694e191122b68e460edb3c9/MG_JDN_Logo_FNL.gif" /> JUST DAN NOW PRODUCTIONS Just Dan Now Productions is the creative moniker of Dan Kolodziej, a seasoned professional with a diverse background spanning feature films, short films, live remotes, production trucks, documentaries, in-studio programming, and broadcast news. Seeking a visual identity that could unify and elevate his body of work, Dan envisioned a brand mark that reflected his deep appreciation for cinema—both classic and contemporary. The goal was to craft a logo that felt timeless: simple in form, yet instantly recognizable, capturing the essence of his storytelling across mediums. Creative Scope: Branding, Identity, Animation, Print DesignYear: 2022 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5df1321ee860eec20ed56e2949958338dd3c8e4d78e9dbd42f7cd35d47f4c4cf/MG_JDN_Logo_Breakdown.gif" data-mid="214454301" border="0" src="https://freight.cargo.site/w/1000/i/5df1321ee860eec20ed56e2949958338dd3c8e4d78e9dbd42f7cd35d47f4c4cf/MG_JDN_Logo_Breakdown.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d65f860456f608cb184a08bdb7e8358dcd02997480bd575accbea945c0a5f7cb/MG_2024_JDN_Images_JDN_Grid.jpg" data-mid="214672161" border="0" src="https://freight.cargo.site/w/1000/i/d65f860456f608cb184a08bdb7e8358dcd02997480bd575accbea945c0a5f7cb/MG_2024_JDN_Images_JDN_Grid.jpg" /> Behind the Design Inspired by the vintage logos found on old VHS tapes and the iconic production company marks that once closed out film credits, the visual identity for Just Dan Now Productions draws heavily from the aesthetics of analog cinema. The J+D monogram emerged as the foundation—a clean, modern form infused with nostalgic character. To evoke the feeling of film being loaded into a reel, angular cuts were introduced into the letterforms, giving the monogram a sense of movement and mechanical rhythm. Subtle film strip perforations were also incorporated, grounding the mark in its cinematic heritage while maintaining a minimalist and timeless sensibility. <img width="1000" height="344" width_o="1000" height_o="344" data-src="https://freight.cargo.site/t/original/i/95bc96955b87630643438981083b4673ae38644cf01a30a223b2b26c9481f35a/MG_2024_JDN_Images_Color_Palette_FNL.jpg" data-mid="214863721" border="0" src="https://freight.cargo.site/w/1000/i/95bc96955b87630643438981083b4673ae38644cf01a30a223b2b26c9481f35a/MG_2024_JDN_Images_Color_Palette_FNL.jpg" />Color PaletteThe color palette was intentionally kept minimal, relying on a grayscale range to ensure timelessness and versatility across all applications. This restrained palette not only complements the logo’s vintage inspiration but also draws directly from the tonal qualities of old film countdown leaders. The use of monochrome evokes a sense of classic cinema while allowing the identity to remain flexible across both digital and print environments. <img width="1443" height="1100" width_o="1443" height_o="1100" data-src="https://freight.cargo.site/t/original/i/09bd1e36486f4c140dda342c3f12ed0ef5ca72d5b9997ea9a48997ad27baae11/MG_JDN_Logo_Color_Slide_FNL.gif" data-mid="214849208" border="0" src="https://freight.cargo.site/w/1000/i/09bd1e36486f4c140dda342c3f12ed0ef5ca72d5b9997ea9a48997ad27baae11/MG_JDN_Logo_Color_Slide_FNL.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/532d790550a359b917ec3c467815390564cb5b633a54507a191bd4ddab860e72/MG_2024_JDN_Images_Ad_FNL.jpg" data-mid="214875706" border="0" src="https://freight.cargo.site/w/1000/i/532d790550a359b917ec3c467815390564cb5b633a54507a191bd4ddab860e72/MG_2024_JDN_Images_Ad_FNL.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1fc3a6d7c7b31a5b2ebbef110847191935618e2a7608bbf25f08ee9e77f79139/MG_JDN_2nd_Friday_Billboard_Mockuop.jpg" data-mid="214882123" border="0" src="https://freight.cargo.site/w/1000/i/1fc3a6d7c7b31a5b2ebbef110847191935618e2a7608bbf25f08ee9e77f79139/MG_JDN_2nd_Friday_Billboard_Mockuop.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/49e8196a41ae3ca269b448d01a99e1b74c741bd7b94043e537f25512cb2a263c/MG_2024_JDN_Images_Social_Mockup_FNL.jpg" data-mid="214882122" border="0" src="https://freight.cargo.site/w/1000/i/49e8196a41ae3ca269b448d01a99e1b74c741bd7b94043e537f25512cb2a263c/MG_2024_JDN_Images_Social_Mockup_FNL.jpg" /> ︎ Previous ︎ Design ︎ Next ︎ https://mikegamboa.co/Fast-Twitch Tue, 18 Feb 2025 19:11:58 +0000 Mike Gamboa Design https://mikegamboa.co/Fast-Twitch <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/87558b42bfdbf3746b07d0fccafb23f376b9cc03cd83b03276d66cbd8c8dce4c/MG_2024_FT_Header_1.jpg" data-mid="226823642" border="0" src="https://freight.cargo.site/w/1000/i/87558b42bfdbf3746b07d0fccafb23f376b9cc03cd83b03276d66cbd8c8dce4c/MG_2024_FT_Header_1.jpg" /> FAST TWITCH ENERGY DRINK Gatorade’s innovation extends far beyond hydration. With the launch of Fast Twitch—a new energy drink named after the high-performance muscle fibers responsible for explosive movement—the brand stepped into a bold new space. Engineered for intensity, Fast Twitch was designed to energize athletes before the first whistle, bridging science and sport in a way only Gatorade can. The challenge: how do we translate this kinetic energy into a brand experience that resonates at retail, inspires on the field, and connects with consumers? The answer required a cohesive, multi-channel approach that infused the product’s explosive spirit into every touchpoint—from packaging and in-store presence to digital storytelling and athlete engagement. Creative Scope: Identity, Packaging, Digital Assets, Environmental Graphics, Signage,Year: 2022-2024Design Direction: Lauren Versino <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/312c49050cab999bb31600dc7d649a424b3490a7bf27de3432cfad4aa119d2a6/MG_FT_2025_1.gif" data-mid="227162220" border="0" src="https://freight.cargo.site/w/1000/i/312c49050cab999bb31600dc7d649a424b3490a7bf27de3432cfad4aa119d2a6/MG_FT_2025_1.gif" /> Brand IdeationOur approach began at the point-of-sale, where visual impact is critical. At the core of the identity was Fast Twitch Energy Green—a vibrant, high-voltage hue crafted to command attention both in-store and on the field. Supporting graphic elements such as chevrons and directional arrows were integrated throughout the system to evoke speed, motion, and forward momentum—core attributes of the product itself. A carefully considered color hierarchy played a key role across retail, print, and digital touchpoints. Initially, white functioned as the primary backdrop, accented by Fast Twitch Green and charcoal. However, through iterative design exploration, we discovered that inverting this hierarchy—elevating green and charcoal to dominate—better conveyed the brand’s bold energy and allowed the visual system to truly reflect the product’s high-intensity spirit across all mediums. <img width="4501" height="5500" width_o="4501" height_o="5500" data-src="https://freight.cargo.site/t/original/i/e40d1c5a70406902591a981c86ab4c0a43d0997d8c1c243d306cad278b0c31dd/FT_Chevron_Patterns_2025-02.jpg" data-mid="227233822" border="0" src="https://freight.cargo.site/w/1000/i/e40d1c5a70406902591a981c86ab4c0a43d0997d8c1c243d306cad278b0c31dd/FT_Chevron_Patterns_2025-02.jpg" /> <img width="4501" height="5500" width_o="4501" height_o="5500" data-src="https://freight.cargo.site/t/original/i/2ea1f346753fa5fb58cd78a5849085a0e49f64b2085bcaf80144839db6824dec/FT_Chevron_Patterns_2025-03.jpg" data-mid="227233823" border="0" src="https://freight.cargo.site/w/1000/i/2ea1f346753fa5fb58cd78a5849085a0e49f64b2085bcaf80144839db6824dec/FT_Chevron_Patterns_2025-03.jpg" /> Visual SystemThis visual system was tested and applied across both vertical and horizontal formats, proving its adaptability across a wide range of mediums—from in-store point-of-sale displays to digital executions. To ensure brand consistency and visual cohesion, key layout elements were standardized across all applications. The headline, always set in Fast Twitch Green, remained the most dominant element and was consistently positioned in the top-left corner to anchor the composition. The product lockup—featuring the bottle—was centrally placed within a structured zone of Fast Twitch Green and white, creating a recognizable focal point that reinforced the brand's energy and visual identity across all touchpoints. <img width="5500" height="3668" width_o="5500" height_o="3668" data-src="https://freight.cargo.site/t/original/i/16e565f9f2dfd36474596e79e527e51bfaeb410b996558b7733e75a31ee211a5/FT_2025_Poster_Outdoor_Mockup-copy.jpg" data-mid="227233825" border="0" src="https://freight.cargo.site/w/1000/i/16e565f9f2dfd36474596e79e527e51bfaeb410b996558b7733e75a31ee211a5/FT_2025_Poster_Outdoor_Mockup-copy.jpg" /> Visual System To maintain visual clarity and flexibility across formats, the reason-to-believe messaging was strategically positioned based on orientation—appearing at the bottom in horizontal layouts and at the top in vertical executions. This adaptive placement preserved a consistent hierarchy and reinforced brand storytelling, while allowing each layout to function optimally within its format. The result: a cohesive system that balanced structure with adaptability across all design assets. <img width="4484" height="2785" width_o="4484" height_o="2785" data-src="https://freight.cargo.site/t/original/i/dbf00bc020b6a969c340c23442de0fb73f7569615889935b682a40d72c5bf07d/FT_2025_Stairs_Screen_Mockup-copy.jpg" data-mid="227233827" border="0" src="https://freight.cargo.site/w/1000/i/dbf00bc020b6a969c340c23442de0fb73f7569615889935b682a40d72c5bf07d/FT_2025_Stairs_Screen_Mockup-copy.jpg" /> Brand AssetsAnother key challenge was translating the established visual language into physical and environmental applications. While the in-store assets had a defined look and feel, bringing the brand to life in a larger, more immersive context required a bolder, more expressive approach. This opened the door to expanding the visual toolkit—leveraging chevrons, directional arrows, repeating logo patterns, and high-impact photography to amplify energy and movement. The result was a dynamic and cohesive brand presence that extended beyond retail, capturing the intensity and momentum of Fast Twitch in every physical touchpoint. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7e9519729bbb64fd25abbe2a013a44688147ea3ef86b05c7b5df52fb17f9662c/MG_2024_FT_Towels.jpg" data-mid="227376339" border="0" src="https://freight.cargo.site/w/1000/i/7e9519729bbb64fd25abbe2a013a44688147ea3ef86b05c7b5df52fb17f9662c/MG_2024_FT_Towels.jpg" /> <img width="4530" height="4500" width_o="4530" height_o="4500" data-src="https://freight.cargo.site/t/original/i/96cd5777eb822c88cd78172445b963125c20931413031b75a668f348701c04b2/IMG_0052.jpg" data-mid="227374113" border="0" src="https://freight.cargo.site/w/1000/i/96cd5777eb822c88cd78172445b963125c20931413031b75a668f348701c04b2/IMG_0052.jpg" /> <img width="4474" height="4500" width_o="4474" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5805e17c07d1d15d5cd066d0c6fb13960ec29f911f9ef5aac165b8706d5524fe/IMG_0058.jpg" data-mid="227374190" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/5805e17c07d1d15d5cd066d0c6fb13960ec29f911f9ef5aac165b8706d5524fe/IMG_0058.jpg" /> ︎ Previous ︎ Design ︎ Next ︎